Theresa Prins, a lifelong devotee to Revenue Management and Technology, with a career spanning over 30 years, deeply rooted in the dynamic world of hospitality. With an unwavering passion for revenue and figures, she has made an indelible mark in the industry through her strategic acumen, big-picture thinking, and an unyielding commitment to excellence in all her endeavours.

Her journey in the world of hospitality commenced in 1992 when she took her first steps as a waitress in a quaint little hotel. However, Theresa’s unquenchable thirst for knowledge and ambition led her on a remarkable ascent through the ranks. She scaled the heights of the hospitality industry, gaining invaluable experience in both independent hotels and large chain properties along the way.

What truly set Theresa apart was her dedication to mastering the intricate art of revenue management. Her deep-seated knowledge in this field was finely honed during a pivotal phase when she had the privilege of working closely with a mentor from IDeaS, a renowned company based in the United Kingdom. Under their guidance, she cultivated her expertise in revenue optimization, cementing her reputation as a strategist par excellence.

Not content with being a follower, Theresa is also an entrepreneur in her own right. She has authored her own online revenue management courses, sharing her wealth of knowledge with a global audience eager to understand the nuances of this complex discipline.

Theresa’s international footprint in revenue management is nothing short of impressive. Her ability to adapt her expertise to various markets and cultures has made her a sought-after authority in the field. Her logical thinking and diverse knowledge of revenue optimization technology support her capabilities of using technology to optimize revenue for hotels.

In fact, Theresa’s passion for technology and revenue optimization led her to found two companies dedicated to supporting hotel revenue optimization. Through these ventures, she has brought innovative solutions to the industry, helping hotels around the world stay competitive in a rapidly evolving landscape.

Beyond her numerical prowess, Theresa harbors a fervent passion for analytics and spreadsheets, which allows her to dive deep into the data-driven world of revenue management. Yet, her heart equally beats for the broader vision and overarching goals that drive her industry. Like every true revenue management expert, she relishes the thrill of setting ambitious targets and relentlessly pursuing them.

In the world of hospitality, revenue management, and technology, Theresa Prins is an icon. Her dedication, strategic insight, entrepreneurial spirit, and technological expertise have not only propelled her career but have also elevated the entire field of revenue management and its integration with cutting-edge technology. With an unwavering commitment to delivering her best for everyone she works with, Theresa continues to inspire and shape the future of revenue management practices across the globe.